05
2023
Moerbei
The co-op took orders by email spreadsheet. Moerbei made weekly ordering possible on any phone in under two minutes.
Client
Moerbei Food Co-op (fictional)
Role
Product designer
Team
2 volunteers, 1 engineer
Platform
Mobile web
Moerbei weekly order screens on phones. Mockup of a fictional product, replace with your own work.
2 min
median time to order
Example — replace
3
languages supported
Example — replace
0
accounts needed to order
Example — replace
The problem
The order spreadsheet scared off new members, especially those using a phone.
What I did
I designed a one-page weekly order with plain language and large type, tested with members aged 19 to 81.
The result
More members order each week, and volunteers spend their evenings packing instead of fixing spreadsheets.
